The effortless elegance of the 1940s remains an extremely popular style; classic and simple enough to wear everyday, yet glamorous enough to add allure to any evening ensemble. A favorite for many celebrities, this classic look is flattering for anyone! The look consists of arched sculpted eyebrows, clean looking skin, coral/red/pink lips and minimal eye make up. Victory Rolls were a popular hairstyle, and half-moon manicures were often seen on the nails.
Due to the Second World War, women took over many of the male’s jobs in factories and on the land, whilst the men were at war. For this reason, it was popular for make up to be fuss-free and ‘on the go’ compacts were popular because of this, and the 1940s saw the first powder compacts and ‘cake mascara’ compacts.
To achieve a modern 1940s make-up look follow the steps below!
- After moisturizer and primer, apply foundation. A foundation brush will help you achieve a flawless and clean finish.
- Define eyebrows with a pencil. A very curved, yet thin shape was very popular in the 1940s. For a softer look, a matte brown eyeshadow applied with an angled make-up brush adds definition to the brows.
- Add definition to the eyes either by a small amount of kohl eyeliner close to the lash line, or with a dark brown liquid eyeliner. Sometimes a small flick was taken to extend the lash line, however a full-on feline flick is more 1950s then 40s.
- Lashings of mascara or even false eyelashes were a popular look. Be careful to avoid clumps in the eyelashes.
- Add a soft blush to the apples of the cheeks, making sure to blend softly.
- Using a lipliner, lighty trace on the lip line in order to create a soft, curved lip shape. Fill the lip with a rich red or coral lipstick, then add a small amount of clear gloss or Vaseline to add a Hollywood Rita Hayworth-esque sheen to the lips.
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